Labubu Complete Collector's Guide: Versions, Series & Where to Buy in Australia
Labubu is one of the most talked-about collectible characters in the world right now — and for good reason. Designed by Hong Kong artist Kasing Lung as part of Pop Mart's "The Monsters" universe, this wide-eyed, sharp-toothed forest spirit has become a global phenomenon. If you're in Australia and trying to figure out where to start — or how to level up your collection — this is your guide.
Who is Labubu?
Labubu is a forest elf-like creature from Kasing Lung's "The Monsters" IP, originally part of a picture book series. She's known for her oversized ears, fanged grin, and fluffy body — and her ability to pull on a disguise that looks suspiciously like a rabbit. She joined Pop Mart's roster in 2019 and has since become one of the most recognisable designer toys in the world, especially after high-profile celebrity sightings.
The Labubu Versions Explained: V1, V2, V3, V4 & XL
One of the most common questions we get: what's the difference between V1, V2, V3, and V4 Labubu? Each version refers to the body mould generation:
- V1 — the original sculpt, smaller and more compact
- V2 — refined face detail, slightly updated proportions
- V3 — the current standard for most hanging card / vinyl plush releases; rounder body, expressive ears, more exaggerated expression
- V4 — the newest generation with further updated face details and slightly larger eyes
- XL — oversized gift box editions, perfect for display or as a statement piece
We stock protective doll shell cases for V1, V2, V3, V4 & XL to keep your Labubu safe on your bag or on the shelf.
Every Labubu Series We Stock
Classic & Fan-Favourite Drops
- Labubu Hide and Seek — one of the most sought-after drops, featuring Labubu in playful hiding poses. A grail piece for many collectors.
- Forest Fairy Tale Series (Duck Vinyl Plush Pendant) — enchanting forest theme in soft vinyl plush pendant format.
- Wacky Mart Series Vinyl Plush — playful retail worker theme, part of the broader Wacky Mart universe.
- GOOD LUCK TO YOU Thailand Series — a popular regional-inspired edition with vibrant colours.
Newer Drops
- De Vliegende Labubu Series — Captain and Sailor versions — a Dutch-inspired nautical collection; also comes with a Captain Hat accessory.
- Hair Salon Series (Pop Bean) — Labubu behind the chair in mini Pop Bean format.
- The Naughty Cashier — mischievous retail energy in oversized vinyl plush.
Mokoko — Labubu's Companion
Mokoko is a beloved companion character from The Monsters universe. Look for these Mokoko drops in our store:
- Mokoko Jump Into Summer
- Fall Into Sweaters Series
- Wake Up Series Mokoko Gift Box
- Mokoko Close to Sweet Keychain
Labubu × IP Collabs
- Labubu × Hello Kitty and Friends — one of the biggest cross-IP collabs of the year. We also stock the matching protective case for the hanging card.
Labubu Outfits & Accessories
One of the most fun parts of collecting Labubu is dressing them up. We stock a range of Miaorizon-exclusive outfits:
Pair any outfit with our doll shell case to keep your figure looking pristine.
Secret Figure Pull Rates
Most Labubu hanging card and blind box series include a secret figure at roughly a 1-in-72 pull rate. The secrets are typically the most expressive or rare colourway — often a sparkle or special costume variant. Buying a sealed case of 12 is the best way to work toward a full set, though the secret still requires some luck (or trading with fellow collectors).
Tips for New Labubu Collectors in Australia
- Decide: bag charm or display? — Hanging card pendants are designed to attach to bags; boxed figures are better for shelf display.
- Check the version before buying — if you're buying an outfit or case, make sure it's compatible with your Labubu's version (V1/V2/V3/V4/XL).
- Collabs sell out fast — the Hello Kitty and De Vliegende editions moved quickly. Don't wait if you see one you like.
- All products at Miaorizon are officially licensed — every Labubu we stock is genuine Pop Mart merchandise.
Shop All Labubu in Australia
Browse the full Labubu collection at Miaorizon →
Officially licensed. Ships Australia-wide. New drops added regularly.